2005 Sherman Oaks Street Fair Sponsor Guide

Angela Clair President, Sherman Oaks Chamber of Commerce

Toni Espinoza 2005 Sherman Oaks Street Fair Chairperson

A celebration of community since 1991

The Sherman Oaks Chamber of Commerce invites your business or organization to participate in the 15th annual Sherman Oaks Street Fair, which will be held on Sunday, October 23, 2005. It is an excellent opportunity to showcase your products and services to the community.

The Street Fair is the largest community event in the San Fernando Valley, attracting more than 80,000 visitors each year. It is a partnership between the business community and Sherman Oaks' public schools. Since its inception in 1991, the Fair has generated nearly $300,000 for local elementary and middle schools.

Beyond participating, your business or organization can be a Street Fair sponsor. Sponsors receive additional visibility both at the Street Fair and as we promote this event. Your business visibility is further enhanced by including your company logo on our Web site and in our newsletter from the time of your commitment throughout the calendar year.

The attached sponsorship package describes the benefits of the different levels of sponsorship. Please review this packet and the DVD or video that is enclosed, and make plans to join us for a memorable event.

About the Fair

Established in 1991, the Sherman Oaks Street Fair was the first event of its kind to take place on Ventura Boulevard. The 2004 Street Fair drew a crowd of more than 80,000, making it the largest community event in the San Fernando Valley.

Free of charge to all visitors, the Fair is a showcase for local businesses. Also featured along the half-mile route between Van Nuys Boulevard and Kester Avenue, is entertainment, rides for children, and booths offering commercial products, food from around the world, arts and crafts.

The fun and excitement of the Street Fair is significantly extended through community marketing efforts and pre-event promotions, which are mentioned in this sponsorship package. Also, the Sherman Oaks Street Fair is an official Valley of the Stars Event, underscoring its regional marketing significance.

Grand Marshals Honored

Robert Cohen (left), 2004 Sherman Oaks Chamber President, and Angela Clair (right), 2004 Street Fair Marshals Marge Hearn and Doug McIntyre. Marge autographed copies of her book "CHICK", which details her late husband's devotion to sports broadcasting. Doug is the voice of KABC Talk Radio during the late night hours. He and others associated with the station felt a fond friendship with Chick Hearn and his Lakers broadcasting.

Elected Officials Support Sherman Oaks Street Fair

Over the years, elected officials have strongly supported the Sherman Oaks Street Fair, which attracts more than 80,000 visitors annually.

From James Hahn, Mayor, City of Los Angeles, and 2002 Sherman Oaks Street Fair Grand Marshal:

"As mayor of Los Angeles, I always encourage patrons to visit their local shops and restaurants throughout the city. And I would encourage you to patronize the Sherman Oaks Street Fair to learn more about what your neighborhood has to offer. Local businesses should take this opportunity to let the community know about them by participating as well. The Sherman Oaks Street Fair is a unique day where the entire community comes together to celebrate what they have and I hope you will be a part of it."

From the Honorable Brad Sherman, Member of Congress:

"I want to get you involved in our Street Fair, the premiere community event for Sherman Oaks. It's an event that brings our community together. And it raises money for our five elementary schools here in Sherman Oaks and for other community projects. Hope to see you here in October and I hope you'll be one of our sponsors."

2005 Sherman Oaks Street Fair Sponsorship Programs

Gold Sponsor - $10,000

• Two booths 10x20ft.
• Ten street pole banners with company name
• Product/service exclusivity
• Sponsor recognition in all advertising - newspaper/radio/television/internet
• Sponsor recognition on all promotional materials - flyers/posters/other signage
• Your company logo displayed on the Chamber website through 2005
• Your company logo displayed in the Chamber newsletter through 2005
• Contractual use of Street Fair name and logo
• Inclusion on commemorative poster (logo deadline June 1)
• On-stage recognition
• Four complimentary tickets to the Kick-Off and Sponsor Recognition Luncheon
• VIP passes + VIP parking privileges
• Two copies of the commemorative poster
• Six month ¼ page ad in the Chamber newsletter

Silver Sponsor - $5,000

• Two booths 10x10ft.
• Five street pole banners with company name
• Sponsor recognition in all advertising - newspaper/radio/television/internet
• Sponsor recognition on all promotional materials - flyers/posters/other signage
• Your company logo displayed on the Chamber website through 2005
• Your company logo displayed in the Chamber newsletter through 2005
• Contractual use of Street Fair name and logo
• Inclusion on commemorative poster (logo deadline June 1)
• On-stage recognition
• Two complimentary tickets to the Kick-Off and Sponsor Recognition Luncheon
• VIP passes + VIP parking privileges
• Two copies of the commemorative poster
• Three month ¼ page ad in the Chamber newsletter

Bronze Sponsor - $3,000

• One booth 10x10ft.
• Three street pole banners with company name
• Sponsor recognition in all advertising - newspaper/radio/television/internet
• Sponsor recognition on all promotional materials - flyers/posters/other signage
• Your company logo displayed on the Chamber website through 2005
• Your company logo displayed in the Chamber newsletter through 2005
• Contractual use of Street Fair name and logo
• Inclusion on commemorative poster (logo deadline June 1)
• On-stage recognition
• One complimentary ticket to the Kick-Off Luncheon
• VIP passes + VIP parking privileges
• One copy of the commemorative poster
• Two month ¼ page ad in the Chamber newsletter

Copper Sponsor - $1,000

• One street pole banner with company name
• Sponsor recognition in all advertising - newspaper/radio/television/internet
• Sponsor recognition on all promotional materials - flyers/posters/other signage
• Your company name displayed on the Chamber website, space permitting, through 2005
• Your company name displayed in the Chamber newsletter, space permitting, through 2005
• Contractual use of Street Fair name and logo
• On-stage recognition
• One complimentary ticket to the Kick-Off Luncheon
• VIP passes + VIP parking privileges
• One copy of the commemorative poster
• One month ¼ page ad in the Chamber newsletter

Sponsor - $500

• Sponsor recognition in all advertising - newspaper/radio/television/internet
• Sponsor recognition on all promotional materials - flyers/posters/other signage
• Contractual use of Street Fair name and logo
• On-stage recognition
• VIP passes + VIP parking privileges
• One copy of the commemorative poster

Special Sponsors

Children's Village/Community Stage Sponsor - $3,000

• Same benefits as Silver Sponsor but no street pole banners
• Signage on Village/Community stage

VIP/Volunteer Booth Sponsor

Open to those restaurants or markets willing to provide refreshments for 100 people

• Same benefits as Copper Sponsor but no street pole banners

Star Sponsor - $100

Limited to Sherman Oaks Chamber of Commerce members

• Sponsor recognition on the Chamber website upon signing
• VIP passes + VIP parking privileges
• One copy of the commemorative poster

In-Kind Sponsor (Minimum $3,000 Value

• One booth 10x10ft.
• One street pole banner with company name
• Product/service exclusivity
• Sponsor recognition in all advertising - newspaper/radio/television/internet
• Sponsor recognition on all promotional materials - flyers/posters/other signage
• Your company logo displayed on the Chamber website through 2005
• Your company logo displayed in the Chamber newsletter through 2005
• Contractual use of Street Fair name and logo
• Inclusion on commemorative poster (logo deadline June 1)
• On-stage recognition
• VIP passes + VIP parking privileges
• One copy of the commemorative poster

Vendor Booths

Not ready for sponsorship? Have goods and services you want to promote and sell? Click here for vendor applications.